Event Link Routing

Event link routing runs an entire event off a single link or QR code. The destination changes automatically as the event moves through its phases: registration and schedule beforehand, live streams and session info during, the replay and feedback afterward. One permalink, printed once on the badge or signage, that’s always pointing at whatever is relevant right now.

This hub frames the idea; the deep dives — the full registration-to-replay lifecycle, running everything off one QR code, and the timing mechanics — are linked below.

One Link, Every Phase

Events are inherently time-boxed, which makes them the cleanest case for routing. The same link resolves differently depending on when an attendee taps it:

• Before — registration, agenda, venue info, “add to calendar.”
• During — live stream, current session, room changes, live Q&A.
• After — recordings, slides, feedback survey, next-event signup.

You set the schedule once. Attendees never hit a “registration closed” page mid-event or a “stream not live yet” page the night before — the link tracks the clock for them.

Conference Marketing, Specifically

For conferences and trade shows, this is the difference between printing one QR code on every badge, banner, and program — and reprinting or re-stickering when the agenda shifts. A single routed code on the lanyard handles check-in on day one and points at the recordings by the closing keynote. Sponsor codes, session codes, and the master event code all get the same time-aware behavior, and every scan is measurable, so you actually know which touchpoints drove engagement. (This is why we folded “conference marketing” into event routing rather than treating it as a separate thing — it’s the same capability applied to a conference.)

The Opinion: Stop Printing an Event’s Worth of Dead Links

The old way ships an event as a pile of single-purpose links — one for registration, one for the stream, one for the survey — each correct for about 48 hours and useless before and after. Attendees get the wrong one constantly. Print runs lock in URLs that expire mid-event.

Event link routing collapses that pile into one link with a schedule. It’s less to print, less to explain, and nothing to reprint when the plan changes. An event is a sequence of moments; the link should move through them with you, not get left behind at the first one.

Explore the Plays

The articles below go deeper on the full event lifecycle on one link, running an entire event from a single QR code, and the time-based routing that powers it. Start wherever your event is.