301.Pro: Verizon Mobile Services Onboarding Presentation

Questions for Verizon

Visibile QR Code on TV

301.Pro Rules Engine

Routing ProLinks and Pro QR Codes

Chevy Truck Month: 301.Pro QR Code

Verizon Precise Location

Verizon Driving Directions

1. Introduction to 301.Pro

• Company overview and core competencies
• Experience in digital advertising and marketing solutions
• Relevance to Verizon's national-to-local advertising needs

2. Understanding Verizon's Challenges

• National brand presence with local execution requirements
• Connecting online ad spend to in-store traffic and sales
• Measurement and attribution across customer journey
• Balancing national messaging with local relevance

3. 301.Pro Solution Overview

• Platform capabilities tailored for telecommunications
• Multi-level campaign management (national, regional, local)
• Location-based targeting and personalization technology
• Integration with Verizon's existing systems and data

4. Dynamic QR Code Technology

• Static QR code with dynamic destination capabilities
• Rules engine for intelligent traffic redirection
• Live demonstration: One QR code, multiple destinations
• Persistent QR codes that never expire or break

5. QR Code Use Cases for Telecommunications

• National ad to local store mapping based on geolocation
• Time-of-day based promotions (morning vs. evening offers)
• Customer segment-specific landing pages
• A/B testing different offers without changing printed materials
• Seasonal campaign updates without reprinting marketing collateral

6. Campaign Management Platform

• Comprehensive campaign creation and management interface
• Multi-level organizational structure (national, regional, local)
• Performance tracking and visualization tools
• User roles and permissions for enterprise-level management
• Campaign calendar and scheduling capabilities

7. Rules Engine for Link Management

• Bulk update capabilities for multiple QR codes simultaneously
• Campaign expiration management and automatic redirection
• Rules-based conditional logic for dynamic destination control
• Emergency override for time-sensitive updates
• A/B testing and traffic splitting functionality

8. Location Intelligence: Data Collection

• Proprietary location data collection methodology
• Integration with Verizon's first-party location data
• Real-time location tracking and historical patterns
• Privacy-compliant data collection and storage
• Cross-device location data reconciliation

9. Location Intelligence: Strategic Applications

• Geofencing and proximity marketing for store visits
• Competitive location analysis and conquest marketing
• Local consumer behavior insights and journey mapping
• Store traffic prediction models and attribution
• Location-based performance benchmarking

10. Implementation Process

• Onboarding timeline and milestones
• Data integration requirements
• Campaign setup and optimization framework
• Training and support resources

11. Local Store Activation

• Store-level performance dashboard
• Local inventory and promotion integration
• Store associate engagement tools
• Local market insights and recommendations

12. Measurement & Analytics

• Multi-touch attribution model
• Online-to-offline conversion tracking
• ROI reporting at national, regional, and store levels
• Optimization recommendations and AI-driven insights

13. Next Steps

• Demonstration of platform capabilities
• Technical assessment and integration planning
• Pilot program proposal
• Timeline for full implementation