Event Example

Streamline Event Engagement with time-based marketing. Use 301.Pro to direct attendees to your registration page before the event begins. During the event, seamlessly redirect to a YouTube Live Stream or webinar link. After the event, guide visitors to the replay, sales page, or pre-registration for future events. Tailored timing enhances attendance and boosts engagement effortlessly.

The Event Journey

Events unfold in distinct phases, each requiring different resources for your attendees. Rather than managing multiple links or manually updating redirects, 301.Pro’s time-based routing automatically transitions your audience through each stage with a single, consistent link.

Before The Event

Before the event, direct visitors to the registration page to secure their spot easily. This critical pre-event phase is when you’re building anticipation and maximizing signups.

With 301.Pro, your time-based routing can automatically: • Send early visitors to special early-bird registration offers • Transition to standard registration as the date approaches • Switch to pre-event information and preparation materials in the final days

• Collect registrations efficiently
• Share event details and agendas
• Distribute preparation materials
• Send calendar invitations and reminders

During The Event

During the event, seamlessly redirect attendees to the YouTube Live Stream or webinar platform. The moment your event begins, your link automatically updates to provide direct access to the live experience.

Attendees who click your event link or scan QR codes during the event immediately reach:

• Live stream or webinar access links
• Real-time schedules and updates
• Interactive elements and participation tools
• Support resources and contact information

After The Event

After the event, redirect visitors to the replay, sales page, survey, or next event registration. Your link continues working long after the event concludes, guiding attendees to valuable next steps.

Post-event destinations can include:

• Recorded replays and presentation downloads
• Feedback surveys to gather valuable insights
• Special offers and related product sales
• Early registration for upcoming events

Benefits of Time-Based Event Marketing

Implementing 301.Pro’s time-based marketing for your events delivers significant advantages:

Simplified Promotion

Share one consistent link across all marketing materials - from email campaigns to social media to printed collateral. Your QR codes remain effective throughout the entire event lifecycle, automatically directing users to the most relevant content at each stage.

Enhanced Attendee Experience

Create a seamless journey where participants always arrive at the right destination for their current needs. Eliminate confusion with multiple links and reduce the friction between different event phases.

Maximized Engagement

Guide attendees naturally from registration through participation to post-event actions, maintaining momentum throughout the entire process. Capture valuable post-event engagement that might otherwise be lost with traditional approaches.

Implementation Made Simple

Setting up time-based routing for your event is straightforward with 301.Pro:

1. Create your event ProLink (e.g., yourbrand.link/event)
2. Define your event timeline with specific transition dates
3. Set destinations for before, during, and after phases
4. Promote your single link across all channels

Experience the power of intelligent, time-based marketing for your next event. Transform your attendee journey from fragmented touchpoints to a smooth, guided experience that evolves with your event timeline. Get started with 301.Pro today and take your event marketing to the next level.