Real-Time Webhooks: Extend Your Marketing Intelligence Beyond the Click
Transform every Pro Link click into actionable intelligence with 301.Pro's real-time webhook notifications that instantly update your CRM, marketing automation, and analytics systems.
When a Pro Link is clicked, 301.Pro doesn't just handle the intelligent routing to deliver users to their optimal destination - it also empowers you with real-time webhook notifications that can instantly inform your entire technology stack about every interaction.
In digital marketing, timing is everything. 301.Pro's webhook system transforms every click from a simple redirect into an opportunity for immediate action across your business systems. As soon as a user clicks your Pro Link, a detailed webhook payload is instantly dispatched to any endpoint you specify, enabling immediate response to customer engagement.
The potential applications of real-time click data are virtually limitless, limited only by your imagination and the systems you choose to connect. Here are just a few ways businesses are leveraging this capability:
CRM Integration: Transform Every Click into Actionable Intelligence
Imagine your sales team receiving instant notifications when a prospect clicks on a link in your SMS campaign. With 301.Pro's webhooks connected to your CRM, customer records can be updated in real-time with engagement data. Combined with our "Know Your Click" analytics, you can instantly identify hot leads and prioritize outreach based on actual customer behavior rather than estimates and assumptions. For example, when a recipient clicks a link in your SMS campaign, your CRM can instantly:
- Update the contact's engagement score
- Trigger automated follow-up sequences
- Alert sales representatives about high-priority leads
- Record the exact timing and context of the interaction
Marketing Automation: Create Responsive Customer Journeys
Connect 301.Pro webhooks to your marketing automation platform to create truly responsive customer experiences:
- Trigger personalized email sequences based on specific link interactions
- Adjust customer journey flows based on real-time behavior
- Score leads dynamically based on their click patterns
- Segment audiences automatically based on engagement levels
Analytics and Business Intelligence: Real-Time Insights
Feed click data directly into your analytics systems for immediate visibility into campaign performance:
- Update dashboards with live click data
- Trigger alerts for high-value interactions
- Correlate click behavior with conversion events
- Monitor campaign effectiveness in real-time
Custom Applications: Build Exactly What You Need
Because webhooks deliver data via standard HTTP endpoints, you can integrate click events with any system that can receive JSON payloads:
- Custom mobile apps for sales team notifications
- Slack/Teams alerts for marketing teams
- Custom reporting dashboards
- Internal workflow automation systems
Every webhook notification includes comprehensive data about the click event. The payload structure is fully documented in our developer documentation, and here's a breakdown of what you can expect to receive:
| Property | Value | Description |
|---|---|---|
| event | prolink.click | Event type identifier |
| version | 1.0.0 | Payload version |
| docs | https://app.301.Pro/developer/v1/webhooks/prolink.click | Link to API documentation |
| clickId | afe5dbee-54a8-4662-837e-88f50b1acbc7 | Unique identifier for this click event |
| data.proLink | {object} | Pro Link information object |
| .apiHash | N5nVFPJvzQuA4egfxyL6EMctYqBmXh | API identifier for the Pro Link |
| .id | 9d725436-19d9-4320-b8b7-6ccf0d60f104 | Unique Pro Link ID |
| .teamId | 9d71a317-0320-4d96-affc-580457cee454 | Team identifier |
| .campaignId | null | Campaign ID (if applicable) |
| .url | https://301.Pro/meeting/abcdef | The shortened Pro Link URL |
| .destination | https://hello.301.Pro/meetings/301pro/schedule | Original destination URL |
| .host | 301.Pro | Domain host |
| .deepLink | https://app.301.Pro/teams/... | Direct link to Pro Link in dashboard |
| data.click | {object} | Click event details object |
| .ipAddress | 68.227.226.150 | Clicker's IP address |
| .utcDatetime | 2024-12-16T17:58:38.000Z | Click time in UTC |
| .utcEpoch | 1735689918 | Unix timestamp |
| .timezone | America/Phoenix | Clicker's timezone |
| .variant | abcdef | Link variant identifier |
| .variantDecoded | 6025551234 | Decoded variant value |
| .datetime | 2024-12-16T10:58:38 | Local datetime |
| .day | Mon | Day of week |
| .hour | 10 | Hour (24-hour format) |
| .minute | 58 | Minute |
| .second | 38 | Second |
| .botScore | 96 | Bot detection score (1-99) |
| .acceptLanguage | en-US,en;q=0.9 | Browser language preferences |
| .userAgent | Mozilla/5.0 (Macintosh...) | Browser user agent string |
| .latitude | 33.39810 | Geographic latitude |
| .longitude | -111.78500 | Geographic longitude |
| .continent | NA | Two-letter continent code |
| .country | US | Country code |
| .city | Mesa | City name |
| .region | Arizona | State/region name |
| .regionCode | AZ | State/region code |
| .postalCode | 85204 | Postal code |
| .referrerUrl | https://x.pro/userid/tweetId | Traffic source URL |
| .destination | https://hello.301.Pro/meetings/301pro/schedule | Final destination URL |
This rich payload includes:
- Complete Pro Link identification (ID, team, campaign)
- Precise timing information (down to the second)
- Geographic data (country, region, city)
- User context (user agent, language preferences)
- Bot detection scoring
- URL variant information (enabling link-specific tracking)
Setting up webhooks in 301.Pro is straightforward:
- Navigate to your account settings
- Access the webhooks configuration section
- Add your endpoint URL (where you want to receive the JSON payload)
- Select which events you want to monitor (link clicks, redirection events, etc.)
- Test your webhook to ensure proper connectivity
- Save your configuration
Once configured, every Pro Link click will trigger an instant notification to your specified endpoint, opening up a world of automation and integration possibilities.
301.Pro webhooks represent the evolution of link management from simple redirection to intelligent, integrated marketing infrastructure. By connecting every click to your broader technology ecosystem, you create a feedback loop that continuously improves your marketing effectiveness, enhances customer experiences, and drives business results. The question isn't whether you should implement webhooks - it's what you'll build with the real-time intelligence they provide.