Click Truth Analytics

Each SMS includes a unique URL tied to the recipient’s phone number. For example: https://301.Pro/sms/dhYf can be the link sent to the user, where “dhYf” obfuscates the phone number with a mathematical and reversable equation. When the link is clicked, 301.Pro’s Click Truth Analytics can convert dhYf back to the phone number giving you specific of eash user interaction. Using our Enterprise WebHooks, 301.Pro can push live data to your HubSpot, Google Analytics, Snowflake, Tableau, or any other HTTP endpoint. This affords you the opportunity to monitor real time + named customer interactions. Now you have detailed insights into individual behavior for precise targeting and engagement, even in large-scale campaigns.

From KYC to KYC: Know Your Click

As a fun play on words - we changed banking KYC “Know your Customer” to marketing KYC “Know your Click”. Track individual SMS clicks with unique customer URLs, linking interactions to individual customers for exact and detailed analytics.

How Click Truth Analytics Works

301.Pro’s Click Truth Analytics revolutionizes SMS marketing by replacing generic tracking with precise, customer-specific insights.

Unique URL Generation

Every recipient in your SMS campaign receives a personalized link that contains an encoded identifier unique to them. This encoding process securely transforms their phone number into an unrecognizable string while maintaining the ability to trace interactions back to the specific customer.

Secure Obfuscation

The mathematical obfuscation process protects customer privacy while enabling detailed analytics. Unlike basic link shorteners that only track clicks in aggregate, 301.Pro maintains the connection between each interaction and the specific customer who performed it.

• Reversible encoding preserves data relationships
• Secure algorithm protects customer information
• No personally identifiable information exposed in URLs
• Maintains compliance with privacy regulations

Real-Time Analytics

When a customer clicks your SMS link, 301.Pro instantly captures the interaction and connects it to their profile in your database. This real-time tracking provides immediate insights into campaign performance at both the aggregate and individual levels.

Integration Capabilities

301.Pro’s Click Truth Analytics seamlessly connects with your existing marketing and analytics infrastructure.

Enterprise WebHooks

Push live click data directly to your preferred platforms for immediate action and analysis:

• HubSpot for CRM and marketing automation updates
• Google Analytics for comprehensive traffic analysis
• Snowflake for data warehousing and business intelligence
• Tableau for advanced visualization and reporting
• Custom endpoints for proprietary systems integration

Real-Time Data Streaming

Enterprise WebHooks deliver interaction data the moment it happens, enabling immediate response to customer behavior. This real-time capability transforms static campaigns into dynamic, responsive marketing experiences.

Business Applications

Click Truth Analytics transforms theoretical marketing potential into practical business advantages.

Personalized Follow-Up

When you know exactly which customers engaged with specific messages, you can create highly targeted follow-up campaigns. For example, send detailed product information only to customers who clicked on a related promotion, or craft special offers for customers who showed interest but didn’t complete a purchase.

Campaign Optimization

Analyze patterns in individual customer behavior to refine your messaging strategy. Identify which customer segments respond to which types of offers, determine optimal sending times for different groups, and continuously improve campaign performance based on detailed interaction data.

Customer Journey Mapping

Track the complete interaction history for each customer across multiple campaigns. Build comprehensive journey maps that reveal how individual customers progress from initial awareness through consideration to purchase, enabling more effective lifecycle marketing.

Implementation

Getting started with Click Truth Analytics is straightforward and integrates with your existing SMS marketing workflow.

1. Connect your SMS marketing platform to 301.Pro
2. Configure your WebHook destinations for data integration
3. Generate unique customer URLs with our API
4. Launch your campaign with personalized tracking links
5. Access real-time analytics through our dashboard or your integrated systems

Transform your SMS marketing from broad-based messaging to precise, customer-specific engagement with 301.Pro’s Click Truth Analytics. Know exactly who engages with your campaigns and respond with the right message at the right time for maximum marketing impact.